Post about "Marketing"

The Bridge Between Digital Marketing and E-Commerce

Bill Gates once said “The Internet is becoming the town square for the global village of tomorrow.”

Belive it or not, it is very true. E-Commerce is the business transaction that takes place completely online, i.e. whenever you use internet to buy/sell a product, you are involved in E-Commerce on the other hand digital marketing refers to advertising our company/product using various digital channels like social media marketing, search engine optimization, websites promotions, e-mail marketing or mobile apps.

Now the question is, why is digital marketing important for e-commerce?

Digital marketing has become the king of advertising.

Earlier, a lot of companies used to advertise using the traditional method like broadcast, newspaper, magazine,billboards,flyers,print ads or direct mail but now everyone is busy on their phones and have no time to pay attention to such advertisements.

This is the world of Facebook, Instagram, LinkedIn, WhatsApp, Snapchat and more, basically, it all sums up to the term called “Social Media”. So if you want people to pay attention to your company or product, there is no better way other than Digital Marketing.

Frankly speaking, the present generation is too lazy to go to shopping malls,outing instead they prefer to choose their clothing, books, electronic appliances,groceries,household items etc online using different apps.

In this pace, online dealers will become more popular than actual shopkeepers.

Which clearly means we need to hurry and catch up to the present change as well. In fact 65% of India’s population is full of youngsters, this means the chances of online shopping hitting the peak very soon is a guarantee.

In a technology advanced world, even a 5yr old has access to electronic appliances.

So, connecting to our target audience can be easily done using Digital Marketing.

Benefits of Digital Marketing

  • It is cost effective.
  • It helps you to target your ideal buyer.
  • Almost all your customers are online, so you can reach them anytime.
  • SEO helps you find qualified buyers online.
  • User engagement
  • Most powerful platform for Marketing
  • Easy to Measure your reports
  • Easy Brand Development for business
  • You can easily adapt your strategy and tactics for the best results.
  • Allows your company to be more competitive and productive.

There are numerous ways through which Digital Marketing can enhance your e-commerce business and help you engage your target market. It is possibly the best way to do any sort of online business.

Grants Pass Homes for Sale Are Diverse and Can Cause Problems for Lending

Types of homes for sale in Grants Pass are diverse and unique because of several reasons. When looking to do a purchase of one of these homes, there are several things to consider, especially when getting a loan. Lenders will require at least three similar properties to compare the value of your home. This is how they determine if the loan is a good investment for their company.The Grants Pass homes for sale are in very diverse neighborhoods.You will find a million dollar home next door to a manufactured home. So when searching for real estate or homes to compare, it is difficult to find like properties.Distance of comparable sales (comps).If you are trying to get a loan on your new home, comparable sales are critical. Being a mostly rural area, with a small population, finding like sales within the required specifications can be extremely difficult.Comps need to be within a few miles and sold within a few months to meet lender guidelines. In an area like Southern Oregon that has only 60-90 sales a month, you can see how difficult that can get. Additionally, a lot of properties have several acres, and this can “push” your comparable sales out beyond an acceptable level for lending guidelines.Lack of comparable sales.Grants Pass homes are not built on a large scale like in many other areas. A large subdivision here is considered 50-100 homes. There just isn’t the real estate available to be built on in that scale. While the land exists, the city does not want to overbuild, so the urban growth boundaries are not expanding very quickly. Usually this construction will take several months or even years to complete. This will impact how recently a like or similar Grants Pass home has sold.This doesn’t mean you can’t get a loan on your Grants Pass Home, it just means it can be a little more difficult and time consuming.In the event you don’t need a loan, the difficulty is what the home is really worth. A comparative market analysis (CMA) is like a “mini” appraisal. The lack of comparable sales makes it difficult to know what you should be paying.Weather. While this doesn’t have anything to do with lending, weather is important for making a decision on where you want to live. The weather is warm in the summers with some rain in the winter. Most outsiders think we are in Oregon, so therefore a lot of rain falls. But actually, we are in a valley that gets less rain than many other areas of the State.The above mentioned items are not detractors for buying Grants Pass homes for sale. It is actually the reason people decide to live here. The small town feel is highly desirable. Instead of looking out your window and seeing a neighbor, you will likely see mountains or rivers. It is not uncommon to find wildlife like deer, ducks, geese and many other species in the backyard of your Grants Pass home.